{"id":4408,"date":"2025-06-03T10:00:00","date_gmt":"2025-06-03T08:00:00","guid":{"rendered":"https:\/\/www.humus-digitalmag.com\/?p=4408"},"modified":"2025-12-03T16:24:43","modified_gmt":"2025-12-03T14:24:43","slug":"into-the-roots-of-design-the-experimentation-of-art-deco","status":"publish","type":"post","link":"https:\/\/www.humus-digitalmag.com\/en\/into-the-roots-of-design-the-experimentation-of-art-deco\/","title":{"rendered":"Into the roots of design: the experimentation of Art Deco"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>In the 1920s, when the Liberty style moved over for Art Deco, shapes and volumes were simplified, and decorations inspired by nature, overloaded with swirls and ornaments, gradually made way for more linear geometric patterns. Behind this change we can easily see the <strong>influence of early-century artistic avant-garde movements<\/strong>: <strong>Futurism and Cubism,<\/strong> breaking up figures into fragments, planes and volumes, then put back together in an attempt to overcome the limits imposed by the canvas, like units of time and unique points of view, as well as the <strong>Viennese Secession<\/strong>, charmed by the two-dimensionality and graphic abstraction of oriental arts.<\/p>\n\n\n\n<p>Ceramic artists also tapped into this new formal vocabulary, at times more aware than others, as shown by the beautiful works on display at the exhibition <strong><em>Art D\u00e9co. Il trionfo della modernit\u00e0<\/em><\/strong> curated by <strong>Valerio Terraroli<\/strong>: the splendid oval vases decorated with rhomboid patterns by <strong>Camille Faur\u00e9<\/strong>, the \u201cglaze master\u201d of Limoges porcelain, who in the early Twenties abandoned garlands of flowers and leaves to embrace geometric patterns, rhombuses, herringbone and chevron; or, again, the vase with geometric decorations by the architect and designer <strong>Otto Prutscher<\/strong>, a leading member of the Viennese art scene in the first half of the 20<sup>th<\/sup> century.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.humus-digitalmag.com\/wp-content\/uploads\/2025\/05\/Art-Deco_Palazzo-Reale_ph.Carlotta-Coppo_231-1024x683.jpg\" alt=\"\" class=\"wp-image-4419\" style=\"width:840px\" srcset=\"https:\/\/www.humus-digitalmag.com\/wp-content\/uploads\/2025\/05\/Art-Deco_Palazzo-Reale_ph.Carlotta-Coppo_231-1024x683.jpg 1024w, https:\/\/www.humus-digitalmag.com\/wp-content\/uploads\/2025\/05\/Art-Deco_Palazzo-Reale_ph.Carlotta-Coppo_231-300x200.jpg 300w, https:\/\/www.humus-digitalmag.com\/wp-content\/uploads\/2025\/05\/Art-Deco_Palazzo-Reale_ph.Carlotta-Coppo_231-768x513.jpg 768w, https:\/\/www.humus-digitalmag.com\/wp-content\/uploads\/2025\/05\/Art-Deco_Palazzo-Reale_ph.Carlotta-Coppo_231-1536x1025.jpg 1536w, https:\/\/www.humus-digitalmag.com\/wp-content\/uploads\/2025\/05\/Art-Deco_Palazzo-Reale_ph.Carlotta-Coppo_231-2048x1367.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Camille Faur\u00e9&#8217;s vases, with a creamware vase decorated with a spray gun by Otto Prutscher (1923-24) and the <em>Large cylindrical vase with conical foot and geometric handles <\/em>(1920-1923) by Dagobert Peche, like Prutscher from the Viennese school.<\/figcaption><\/figure>\n\n\n\n<p>This vase in particular was painted using a spray gun &#8211; the forefather of spray cans, considered at the time to be the pinnacle of modernity &#8211; that allowed the artist to draw on ceramics by spraying the colour on in tiny drops, a much quicker and cheaper method compared to hand-painting with a brush; <strong>this is the demonstration of how technical developments also played a decisive role in the birth of a new decorative language<\/strong>. \u201cSpray gun painting is first and foremost immediate,\u201d Terraroli explains. \u201cThen we can see how the shapes are very clean, due to the fact that this instrument cannot follow detailed decorations but can only work with linear and geometric graphic compositions.\u201d<\/p>\n\n\n\n<p>Simplification after simplification, we reach the last room of the exhibition. Here, we take a sudden leap forward in time, where all together like a group photo, twenty or so 1930s creamware vases and pots are displayed together, coated in vermilion glaze and created by some of the most talented artists of the time: <strong>Gio Ponti<\/strong>, <strong>Giovanni Gariboldi, <\/strong>who took over from him as art director at Richard-Ginori and won the first Compasso d\u2019Oro in 1954 with the stackable dinnerware set <em>Colonna<\/em>, <strong>Guido Andlovitz<\/strong> and <strong>Angelo Biancini<\/strong>, both linked to the S.C.I. &#8211; Societ\u00e0 Ceramica Italiana in Laveno. These are to all extents and purposes household objects, designed for everyday use and mass-produced in various shapes and sizes. Decorations disappeared, replaced by colour that stands out, while the simplified shapes were reduced to bare volumes, easy to mass produce.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.humus-digitalmag.com\/wp-content\/uploads\/2025\/05\/Art-Deco_Palazzo-Reale_ph.Carlotta-Coppo_139-683x1024.jpg\" alt=\"\" class=\"wp-image-4415\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.humus-digitalmag.com\/wp-content\/uploads\/2025\/05\/Art-Deco_Palazzo-Reale_ph.Carlotta-Coppo_139-683x1024.jpg 683w, https:\/\/www.humus-digitalmag.com\/wp-content\/uploads\/2025\/05\/Art-Deco_Palazzo-Reale_ph.Carlotta-Coppo_139-200x300.jpg 200w, https:\/\/www.humus-digitalmag.com\/wp-content\/uploads\/2025\/05\/Art-Deco_Palazzo-Reale_ph.Carlotta-Coppo_139-768x1151.jpg 768w, https:\/\/www.humus-digitalmag.com\/wp-content\/uploads\/2025\/05\/Art-Deco_Palazzo-Reale_ph.Carlotta-Coppo_139-1025x1536.jpg 1025w, https:\/\/www.humus-digitalmag.com\/wp-content\/uploads\/2025\/05\/Art-Deco_Palazzo-Reale_ph.Carlotta-Coppo_139-1367x2048.jpg 1367w, https:\/\/www.humus-digitalmag.com\/wp-content\/uploads\/2025\/05\/Art-Deco_Palazzo-Reale_ph.Carlotta-Coppo_139-scaled.jpg 1709w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">A selection of red glazed creamware vases by Guido Andlovitz and Angelo Biancini for S.C.I &#8211; Societ\u00e0 Ceramica Italiana in Laveno, by Gio Ponti and Giovanni Gariboldi for Societ\u00e0 Ceramica Richard-Ginori, all 1927-1935.&nbsp;<\/figcaption><\/figure>\n\n\n\n<p>\u201cWe are at the cusp of decorative applied art and the birth of industrial design in Italy,\u201d the design critic <strong>Domitilla Dardi<\/strong> states, placing this art in context while conversing with the curator Terraroli. \u201cTowards the late Twenties the need arose to use a synthetic, intuitive language; there was no more time to waste in complex iconography or symbolic codes that the general public could not decipher. The focus therefore turned to something more immediate, such as colour.\u201d Little time had passed since Gio Ponti had created the \u201cTable Triumph\u201d for the diplomatic offices of the Ministry of Foreign Affairs (porcelain, 1927-29, Richard Ginori), with its allegories alluding to moments in Italian history. The context had changed, and meanwhile sensitivity too changed profoundly: \u201cRed is a powerful colour in the history of design, we may think for example of the Olivetti Valentine typewriter designed by Ettore Sottsass or \u201cFerrari red\u201d. It is as if somehow in these works <strong>colour sums up all that complexity that in the past was narrated by ornamental and decorative patterns,<\/strong>\u201d Dardi concludes.<\/p>\n\n\n<script type=\"text\/javascript\">\r\ndocument.addEventListener(\"DOMContentLoaded\", function(event) { \r\n\tjQuery( '#slider-pro-3-4428' ).sliderPro({\r\n\t\t\/\/width\r\n\t\t\t\twidth: 1000,\r\n\t\t\t\t\r\n\t\t\/\/height\r\n\t\t\t\theight: 800,\r\n\t\t\t\t\r\n\t\t\/\/auto play\r\n\t\t\t\t\t\t\t\tautoplay:  false,\r\n\t\t\t\tautoplayDelay: 5000,\r\n\t\t\r\n\t\t\r\n\t\tarrows: true,\r\n\t\tbuttons: true,\r\n\t\tsmallSize: 500,\r\n\t\tmediumSize: 1000,\r\n\t\tlargeSize: 3000,\r\n\t\tfade: true,\r\n\t\t\r\n\t\t\/\/thumbnail\r\n\t\tthumbnailArrows: true,\r\n\t\tthumbnailWidth: 80,\r\n\t\tthumbnailHeight: 80,\r\n\t\t\t\t\t\tthumbnailsPosition: 'bottom',\r\n\t\t\t\t\t\tcenterImage: true,\r\n\t\timageScaleMode: 'contain',\r\n\t\tallowScaleUp: true,\r\n\t\t\t\tstartSlide: 0,\r\n\t\tloop: true,\r\n\t\tslideDistance: 5,\r\n\t\tautoplayDirection: 'normal',\r\n\t\ttouchSwipe: true,\r\n\t\tfullScreen: true,\r\n\t});\r\n});\r\n<\/script>\r\n<style>\r\n\/* Layout 3 *\/\r\n\/* border *\/\r\n#slider-pro-3-4428 .sp-selected-thumbnail {\r\n\tborder: 4px solid #ffffff;\r\n}\r\n\r\n\/* font + color *\/\r\n.title-in  {\r\n\tfont-family: Arial !important;\r\n\tcolor: #FFFFFF !important;\r\n\tbackground-color: #ffffff !important;\r\n\topacity: 0.7 !important;\r\n}\r\n.desc-in  {\r\n\tfont-family: Arial !important;\r\n\tcolor: #FFFFFF !important;\r\n\tbackground-color: #00000 !important;\r\n\topacity: 0.7 !important;\r\n}\r\n\r\n\/* bullets color *\/\r\n.sp-button  {\r\n\tborder: 2px solid #000000 !important;\r\n}\r\n.sp-selected-button  {\r\n\tbackground-color: #000000 !important;\r\n}\r\n\r\n\/* pointer color - 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Societ\u00e0 Ceramica Italiana in Laveno, by Gio Ponti and Giovanni Gariboldi for Societ\u00e0 Ceramica Richard-Ginori, all 1927-1935.\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sp-slide\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"sp-image\" loading=\"lazy\" alt=\"Art Deco_Palazzo Reale_ph.Carlotta Coppo_229\" src=\"https:\/\/www.humus-digitalmag.com\/wp-content\/plugins\/ultimate-responsive-image-slider\/assets\/css\/images\/blank.gif\" data-src=\"https:\/\/www.humus-digitalmag.com\/wp-content\/uploads\/2025\/05\/Art-Deco_Palazzo-Reale_ph.Carlotta-Coppo_229-scaled.jpg\" \/>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"sp-layer sp-black sp-padding desc-in desc-in-bg hide-medium-screen\" \r\n\t\t\t\t\t\t\t\tdata-position=\"centerCenter\"\r\n\t\t\t\t\t\t\t\tdata-vertical=\"14%\"\r\n\t\t\t\t\t\t\t\tdata-show-transition=\"right\" data-show-delay=\"500\">\r\n\t\t\t\t\t\t\t\tCamille Faur\u00e9, Rhomboidal vases decorated with rhombus patterns created in the artist\u2019s workshop in Limoges, 1925\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sp-slide\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"sp-image\" loading=\"lazy\" alt=\"Art Deco_Palazzo Reale_ph.Carlotta Coppo_340\" src=\"https:\/\/www.humus-digitalmag.com\/wp-content\/plugins\/ultimate-responsive-image-slider\/assets\/css\/images\/blank.gif\" data-src=\"https:\/\/www.humus-digitalmag.com\/wp-content\/uploads\/2025\/05\/Art-Deco_Palazzo-Reale_ph.Carlotta-Coppo_340-scaled.jpg\" \/>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"sp-layer sp-black sp-padding desc-in desc-in-bg hide-medium-screen\" \r\n\t\t\t\t\t\t\t\tdata-position=\"centerCenter\"\r\n\t\t\t\t\t\t\t\tdata-vertical=\"14%\"\r\n\t\t\t\t\t\t\t\tdata-show-transition=\"right\" data-show-delay=\"500\">\r\n\t\t\t\t\t\t\t\tTomaso Buzzi, mirror with incorporated lighting system Il carro di Selene, Fontana Arte, circa 1930\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sp-slide\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"sp-image\" loading=\"lazy\" alt=\"Art Deco_Palazzo Reale_ph.Carlotta Coppo_47\" src=\"https:\/\/www.humus-digitalmag.com\/wp-content\/plugins\/ultimate-responsive-image-slider\/assets\/css\/images\/blank.gif\" data-src=\"https:\/\/www.humus-digitalmag.com\/wp-content\/uploads\/2025\/05\/Art-Deco_Palazzo-Reale_ph.Carlotta-Coppo_47-scaled.jpg\" \/>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"sp-layer sp-black sp-padding desc-in desc-in-bg hide-medium-screen\" \r\n\t\t\t\t\t\t\t\tdata-position=\"centerCenter\"\r\n\t\t\t\t\t\t\t\tdata-vertical=\"14%\"\r\n\t\t\t\t\t\t\t\tdata-show-transition=\"right\" data-show-delay=\"500\">\r\n\t\t\t\t\t\t\t\tA selection of red glazed creamware vases by Guido Andlovitz and Angelo Biancini for S.C.I - Societ\u00e0 Ceramica Italiana in Laveno, by Gio Ponti and Giovanni Gariboldi for Societ\u00e0 Ceramica Richard-Ginori, all 1927-1935.\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t<!---- slides div end ---->\r\n\t\t\t\t\t\t<!-- slides thumbnails div start -->\r\n\t\t\t<div class=\"sp-thumbnails\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"sp-thumbnail\" loading=\"lazy\" src=\"https:\/\/www.humus-digitalmag.com\/wp-content\/plugins\/ultimate-responsive-image-slider\/assets\/img\/loading.gif\" data-src=\"https:\/\/www.humus-digitalmag.com\/wp-content\/uploads\/2025\/05\/Art-Deco_Palazzo-Reale_ph.Carlotta-Coppo_135-300x200.jpg\" alt=\"Art Deco_Palazzo Reale_ph.Carlotta Coppo_135\"\/>\r\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"sp-thumbnail\" loading=\"lazy\" src=\"https:\/\/www.humus-digitalmag.com\/wp-content\/plugins\/ultimate-responsive-image-slider\/assets\/img\/loading.gif\" data-src=\"https:\/\/www.humus-digitalmag.com\/wp-content\/uploads\/2025\/05\/Art-Deco_Palazzo-Reale_ph.Carlotta-Coppo_229-200x300.jpg\" alt=\"Art Deco_Palazzo Reale_ph.Carlotta Coppo_229\"\/>\r\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"sp-thumbnail\" loading=\"lazy\" src=\"https:\/\/www.humus-digitalmag.com\/wp-content\/plugins\/ultimate-responsive-image-slider\/assets\/img\/loading.gif\" data-src=\"https:\/\/www.humus-digitalmag.com\/wp-content\/uploads\/2025\/05\/Art-Deco_Palazzo-Reale_ph.Carlotta-Coppo_340-200x300.jpg\" alt=\"Art Deco_Palazzo Reale_ph.Carlotta Coppo_340\"\/>\r\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"sp-thumbnail\" loading=\"lazy\" src=\"https:\/\/www.humus-digitalmag.com\/wp-content\/plugins\/ultimate-responsive-image-slider\/assets\/img\/loading.gif\" data-src=\"https:\/\/www.humus-digitalmag.com\/wp-content\/uploads\/2025\/05\/Art-Deco_Palazzo-Reale_ph.Carlotta-Coppo_47-300x200.jpg\" alt=\"Art Deco_Palazzo Reale_ph.Carlotta Coppo_47\"\/>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<!-- slides thumbnails div end -->\r\n\t\t<\/div>\r\n\n","protected":false},"excerpt":{"rendered":"<p>In the Twenties, aesthetic codes borrowed from the avant-garde movements and technical progress went hand in hand to develop a new decorative language: stylised geometric patterns that immediately spoke to a wide audience. A dynamic and treasured expertise handed down by design.<\/p>\n","protected":false},"author":4,"featured_media":4413,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[37],"tags":[84,85],"class_list":["post-4408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-humusone","tag-rediscoveringtheearth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Into the roots of design: the experimentation of Art Deco - Humus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.humus-digitalmag.com\/en\/into-the-roots-of-design-the-experimentation-of-art-deco\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Into the roots of design: the experimentation of Art Deco - Humus\" \/>\n<meta property=\"og:description\" content=\"In the Twenties, aesthetic codes borrowed from the avant-garde movements and technical progress went hand in hand to develop a new decorative language: stylised geometric patterns that immediately spoke to a wide audience. 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