On 15th April, we have celebrated National Made in Italy Day, recalling the Exposition internationale des arts décoratifs et industriels modernes, which opened in Paris exactly one century ago, in 1925.
This was the event that defined a new international aesthetic taste, “Art Deco”, universally crowning the success of Italian decorative arts. In this new sophisticated and elegant dimension – bridging artistic craftsmanship and industrial production – the foundations were laid for the synthesis of high-quality materials, extraordinary technical skills and unique creativity that has become known worldwide as “Made in Italy”.
Historian and design critic Domitilla Dardi and Valerio Terraroli, curator of the exhibition ‘Art Déco. Il trionfo della modernità’, currently on view at Palazzo Reale in Milan, tell this story in the video.
humus® was built around the best in Italian manufacturing, with which it shares a constant search for beauty and excellence.