Cultural digital mag

humus

[‘umus] noun

Humus is a symbol of nourishment,

it is the element that keeps the soil fertile,

and in a conceptual sense, it is essential

to feed the fertile ground of culture.

humusdigitalmag

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humus, digital cultural magazine that feeds #ideas, a space for investigating #ceramics, #art, #design, #architecture, #photography and #creativity.

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Apr 22

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L’unione di arte e tecnica irrompe nell’Art Déco, come dimostra il magnifico vaso di Dagobert Peche decorato con l’aerografo ed esposto nella mostra ‘Art Déco. Il trionfo della modernità’ al Palazzo Reale di Milano.
Secondo il curatore Valerio Terraroli, qui in dialogo con la storica e critica del design Domitilla Dardi, tra gli Anni Venti e i Trenta avviene una presa di coscienza di quello che le Avanguardie artistiche avevano portato a inizio Novecento nel dibattito dell’arte.
L’Art Déco assimila i codici decorativi delle Avanguardie, basati sulla geometrizzazione e sulla semplificazione, utilizzando tecniche nuove per realizzarli, come, appunto, l’areografo. Una dinamica che ricorda l’utilizzo delle bombolette spray nella Pop Art e nella Street Art!
Un esempio interessante di come innovazione e creatività si influenzino a vicenda: con humus® esploreremo queste connessioni nel tempo presente.

The blend of art and technique is a leitmotiv of Art Deco, and here is demonstrated by the magnificent vase by Dagobert Peche, decorated with a spray gun and on display at the exhibition ‘Art Déco. Il trionfo della modernità’ at Palazzo Reale in Milan.
According to the curator Valerio Terraroli, here talking to the historian and design critic Domitilla Dardi, between the Twenties and Thirties the artistic Avant-Garde movement brought a level of consciousness to the artistic debate of the early 20th century.
Art Deco absorbs the decorative codes of the Avant-Garde, based on simple, geometric patterns created using new techniques, including spray guns. This dynamic reminds us of the spray cans used in Pop Art and Street Art!
One interesting example of how innovation and creativity influence each other: with humus® we will be exploring these connections in modern times.

Watch the full video on the 24 ORE Cultura YouTube channel!

@domitilladardi

#comingsoon #humus #digitalmag #architecture #art #culture #ceramics #design #ArtDeco #ArtDecoMilano #Stile1925

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Apr 18

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One of the most important sources of the Art Deco taste was the inclusion of the expressive codes of the artistic Avant-Garde, including simpler, geometric shapes and decorations.

At that time, spray gun techniques and other innovative methods assured, and in some cases anticipated, these formal and expressive innovations, as we would see later in the use of spray cans in Pop Art and Street Art.

The relationship between art and technology is a herald of innovation, and will be one of the fields of investigation in humus®

#comingsoon #humus #digitalmag #architecture #art #culture #ceramics #design

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Apr 15

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Oggi, 15 aprile, celebriamo la Giornata Nazionale del Made in Italy ricordando l’Exposition internationale des arts décoratifs et industriels modernes, aperta a Parigi esattamente un secolo fa, nel 1925. Fu l’evento che codificò un nuovo gusto estetico internazionale, l’“Art Déco”, e decretò universalmente il successo delle arti decorative italiane. In questa nuova dimensione raffinata ed elegante - tra alto artigianato artistico e produzione industriale – si pongono le fondamenta per quella sintesi fatta di qualità dei materiali, straordinarie competenze tecniche e creatività uniche nota in tutto il mondo come “Made in Italy”. Lo raccontano, nel video, la storica e critica del design Domitilla Dardi e Valerio Terraroli, curatore della mostra ‘Art Déco. Il trionfo della modernità’, in corso a Palazzo Reale a Milano. humus® nel contesto del Made in Italy ne condivide la costante ricerca di bellezza ed eccellenza.

Today, 15 April, we celebrate National Made in Italy Day, recalling the Exposition internationale des arts décoratifs et industriels modernes, which opened in Paris exactly one century ago, in 1925. This was the event that defined a new international aesthetic taste, “Art Deco”, universally crowning the success of Italian decorative arts. In this new sophisticated and elegant dimension – bridging artistic craftsmanship and industrial production – the foundations were laid for the synthesis of high-quality materials, extraordinary technical skills and unique creativity that has become known worldwide as “Made in Italy”. Historian and design critic Domitilla Dardi and Valerio Terraroli, curator of the exhibition ‘Art Déco. Il trionfo della modernità’, currently on view at Palazzo Reale in Milan, tell this story in the video. humus® was built around the best in Italian manufacturing, with which it shares a constant search for beauty and excellence.

Watch the full video on the 24 ORE Cultura YouTube channel!

@domitilladardi @palazzorealemilano @irisceramicagroup

#comingsoon #humus #digitalmag #architecture #art #culture #ceramics #design #ArtDeco #ArtDecoMilano #Stile1925

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Apr 11

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In 1925, during the height of the Art Deco era, Italian manufacturers conquered the Paris Expo, marking the beginning of a new era for Made in Italy: a symbol of beauty and excellence.
humus® draws inspiration from this tradition, seeking that same beauty and quality that has made Made in Italy famous worldwide.
It will give space to the interpreters of the project, the voices of creativity, and create connections that help shape the utility of things.

#comingsoon #humus #digitalmag #architecture #art #culture #ceramics #design

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Apr 7

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Quanti tipi di ceramiche ci sono? Quando ceramica e industria si incontrano per la prima volta?
Ce lo raccontano Valerio Terraroli, curatore della mostra ‘Art Déco. Il trionfo della modernità’, e @domitilladardi , critica del design, nella loro prima ‘Passeggiata Art Déco’.
Negli Anni Venti iniziarono a convivere ceramiche ottenute con stampi industriali e ceramiche lavorate all’antica, al tornio. Dopo oltre un secolo - e tutti i progressi tecnologici avvenuti - la ceramica non ha perso il suo carattere espressivo, ma lo ha moltiplicato, tra oggetti d’uso, superfici per l’architettura e opere d’arte.
Con humus esploreremo i nuovi percorsi della ceramica.

Scopri il video completo sul canale Youtube di @24orecultura

Stay tuned!

How many types of ceramics are there? When did ceramics and industry first come together?
Valerio Terraroli, curator of the exhibition “Art Déco. Il trionfo della modernità”, and Domitilla Dardi, design critic, tell us all about it in their first “Art Deco walk”.
In the 1920s, ceramics made with industrial molds and those crafted using traditional wheel techniques began to coexist. Over a century later—with all the technological advancements that have taken place—ceramics have not lost their expressive character but have instead multiplied it, spanning from everyday objects to architectural surfaces and works of art.
With humus®, we will explore the new paths of ceramics.

Find out the full video on the @24orecultura YouTube channel.

Stay tuned!

#comingsoon #humus #digitalmag #architecture #art #culture #ceramics #design #ArtDeco #ArtDecoMilano #Stile1925

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Apr 1

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Mar 28

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Pollution was a revolutionary event that focused on environmental problems: it was 1972, and Italy was in the midst of an economic boom. Iris Ceramica covered Piazza Santo Stefano in Bologna with ceramic elements reproducing a clod of soil, fertile humus, inviting artists and musicians working on environmental issues, including Franco Battiato, to come and perform in the square.

In 2025, over half a century later, humus® becomes an ambassador for this plea, identifying stories and voices inspiring the change that, today, is more necessary than ever.

#comingsoon #humus #digitalmag #architecture #art #culture #ceramics #design

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Mar 26

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In the sixth issue of humus®, published in February 1975, the world-famous sociologist Marshall McLuhan, the first to grasp the impact of means of communication on society, published the article “Spacca il transistor se vuoi sopravvivere” (“Break the transistor if you want to survive”), a provoking and absolutely prophetic plea, considering the increasingly pervasive presence of the media in the world today. A proof of the quality and far-sightedness of Iris Ceramica Foundation's editorial project.

In the same way, humus® sets out in 2025 to offer effective interpretations of today’s reality, engaging specialists and intellectuals from a wide range of sectors.
Stay tuned!

#comingsoon #humus #digitalmag #architecture #art #culture #ceramics #design

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Mar 24

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In the first issue of humus®, published in April 1973, there was an article on the ceramic works of Lucio Fontana, written by Daniela Palazzoli, that started like this: “Lucio Fontana's cuts and holes are like the cracks in Alice’s mirror, through which we slip and find ourselves in another world…” On the cover, Marcel Duchamp's work (Waistcoat for Benjamin). The Iris Ceramica Foundation's four-monthly issue was not afraid to discuss ceramics as an artistic medium with the stars of the bravest and most visionary culture.

In 2025 humus® looks at artists and creative people who interpret our times through ceramics. Telling new stories.

Stay tuned!

#comingsoon #humus #digitalmag #architecture #art #culture #ceramics #design

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